The renowned brand, recently acquired, has been restructured and prepares for its next 100 years with new collaborations, collections and markets in the name of contemporary design, quality and respect for the environment.
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To celebrate its centenary, Rossi di Albizzate inaugurates a new course and presents itself to the international design world with updated objectives and a renewed structure. Recently acquired by Creation Italia S.r.l. and managed under licence by the Milan-based Luxur-IT, the brand intends to develop its design philosophy in continuity with its historic past, characterised by excellent collaborations, international recognition and accredited know-how in the furniture sector. It is enriched by a renewed focus on tailoring, sustainability - concerning both processes and products - and the functionality of furniture, developed to meet new lifestyles, between modularity and transformability.
Founded in 1923 in the province of Varese and further developed in 1935, Rossi di Albizzate soon gained a leading role in the Made in Italy design sector, reaching the peak of its success in the 1970s thanks to the innovative ideas of its owner, Giuseppe Rossi, and the creativity of the designers and planners who collaborated with him over time.
Milestones in the company’s growth path were several revolutionary patents - such as the one registered in the second half of the 1960s for Rofoam, a polyurethane foam that paved the way for cold moulding - and its entry into the world of the Compasso d’Oro award with designs signed by Hans Von Klier. Last but not least, being a founding member of the Salone del Mobile in Milan in 1961, chairing its vice-presidency for twenty years and being part of the Museum of Italian Design at the Milan Triennale with the Ebla armchair of the Compasso d’Oro for the Career Giotto Stoppino and the Triennale armchair, designed by Gianpiero Vitelli and Titina Ammanati.
The path that the company has followed to date has seen the constant presence and collaboration of designers and architects of great calibre and experience, from Carlo Bartoli to Matteo Thun, from Ammannati &Vitelli to the Toso brothers; a policy that the owner intends to pursue by opening up to new partnerships, with the aim of presenting itself to international markets. What will remain constant will be expertise, tension towards innovation and quality, both in the design process and in the production chain, updated in a sustainable perspective while maintaining the focus on tailoring.
Saverio Calefato, brand manager of Rossi di Albizzate, comments on the company’s future initiatives:Today we celebrate our first 100 years. If we look to the past, we see the history of Italian design and if we look to the future... also! We have planned a cross-cutting offer that embraces more areas of the home, more markets, and more types of customers, trying to meet their needs. The contracting/hospitality sector and customised projects will continue to play a key role. To both we will offer not only products, but a true lifestyle, services and the prospect - we hope - of building a better world. We have internally initiated a green programme that we will progressively implement over the years. We want to leave design icons for future generations to enjoy in a healthier environment.".
For a first-hand look at the historical projects, we’ll meet you soon at the renovated Museo Aziendale Rossi in Albizzate, where the historical furniture, some of which has been re-edited, is collected and put on display, and for the newly designed projects at the soon-to-be-opened showroom in Milan.
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